Marketing Analysis and Marketing Plans

Analyzing market data in the diving industry can only be done successfully when you have a perspective on where the industry has been and where it can go. With over 30 years of participant experience in the sport diving industry, Steve has the knowledge, background, and resources to create accurate projections of the potential for your product or services.

Our market analyses and plans have been used by some of the largest and most successful companies in the industry. Typical reports include extensive supporting data from a variety of sources, many of which can’t be found elsewhere. We constantly scan a variety of marketing publications, collecting the latest information, which we maintain in our databases.

Steve Barsky has conducted surveys of both retailers and consumers that have pinpointed where the market is headed and what the potential sales for products can be. Steve has a reputation for honesty that leaves clients knowing exactly where they stand in the market, with realistic expectations.

Call us now for a free quote on your next marketing plan or analysis!

The sport diving market has changed dramatically over the past 30 years. To make predictions on where it's going you have to understand where it has been.

The recreational and professional diving markets are entirely different. Most people in the recreational market do not understand the commercial market at all. This photo was shot while Steve was on location with a commercial diving company working in a sewage treatment plant.